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Search Engine Optimisation


Search Engine Optimisation, the process of modifying a website in order to suite search engines (eg.Google, Yahoo) algorithm. An algorithm is a set of rules used by the search engine. Google for example penalises websites that spam or use repetition content and keywords. Original content is ranked higher in search engines. They ultimate goal here is to ensure that the nominated website ranks as high as possible amongst search engines.

How is it done?

By comparing the websites competition (usually the top 10 ranked) in all factors such as Tags( Headings, Titles, Description), Content and Back links. Once these are determined and analysed the goal will be to make the nominated website superior in all these areas against relevant competitive website. Obviously certain tags and keywords are more difficult to optimise. Back links are your keywords linked from relevant websites back to the nominated website. The more Back links a website has the more priority is given by the search engines

Why is SEO important to Businesses?

With the power and the importance of the internet in the modern day business. Company websites are now an essential tool to the success of most business. Being on page 1 with the main search engines such as Google, Yahoo and Bing will ensure more prospective customers or clients will visit that website. This is because nearly all internet users use search engines. Most online transactions start with the search engines.

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